March 17, 2011 at 9:53 pm

Riverside, Calif. – Riverside Public Utilities (RPU) received nine separate honors in the 2011 Inland Empire Ad Club/American Advertising Federation ADDY Awards competition for various advertising, public information, and marketing campaigns from the past year.

Conducted annually by the American Advertising Federation (the oldest national advertising trade association representing 50,000 professionals in the advertising industry), the IEAC/AAF ADDY Awards are the first of a three-tier, national competition that recognizes creative excellence of all forms of advertising.

RPU, which creates a variety of informative advertising, marketing, and customer communications pieces each year, received five Silver, and four Bronze ADDY Awards in this year’s local district competition.

Silver winning entries included the utility’s: 2010 Financial Report; “Scary Bills” advertisement; “Rudy” Energy Conservation advertising campaign; “It’s Better with Water” billboard advertisement; and Green Riverside Press Kit.

Meanwhile, RPU’s “Red Dot” conservation programs advertising campaign; “FreeSprinklerNozzles.com” water conservation program; Business Programs at a Glance brochure, and “RPU News” employee newsletter each received Bronze ADDY award recognitions.

“Customer communication is very important for us,” said Riverside Public Utilities Assistant General Manager for Customer Relations/Marketing Michael Bacich. “Through advertising and marketing, we can provide customers with information about our valuable rebate programs which can help them reduce their energy and water use and lower their utility bills.”

“To do that in an informative, educational, and creative way, and be honored by the American Advertising Federation for that creativity is very satisfying,” Bacich said.


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