Riverside Makes a Splash in Accepting Green Community Challenge

November 9, 2009 at 6:40 pm

IMG_8070Riverside is one of 10 cities in Southern California to accept the “California Green Community Challenge” from an environmental group made up of Hollywood entertainment heavyweights. Mayor Ron Loveridge accepted the challenge from the Environmental Media Association (EMA) at a recent event at Sony Studios in Los Angeles. He was introduced by actress Daryl Hannah, who got her big break in the film “Splash” playing a woman who turns out to be a mermaid. The EMA is urging the 10 cities to take steps necessary by 2012 to preserve the environment through the creation of “Green Community Action Plans” that address issues such as energy efficiency, water management, green building, air quality, waste management and transportation. The 10 cities will serve as “thought leaders” for other cities to emulate, according to the EMA, which uses its stature in the entertainment industry to advocate for a better environment. The group was founded in 1989 by studio executive Alan Horn and his wife, Cindy, and Lyn and Norman Lear, who produced such famous television sitcoms as “All in the Family,” “The Jeffersons,” “Maude” and “Sanford and Son.” The effort dovetails nicely with Riverside’s existing “Emerald City” program, in which it is working to reach many of the same kinds of goals through a cooperative agreement with the state Department of Conservation, Mayor Loveridge said. He said that the Emerald City program “gives us a real head start” on the Green Community Challenge. “The EMA is challenging 10 cities, and we are going to rise to that challenge,” Mayor Loveridge said. “Southern California is going to be a model for the rest of the country in how to become a ‘green’ place, and Riverside will be a leader in that.” The only other city in the Inland Empire that is participating in the program? Redlands.


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